If I synthesized every bit of advice I’ve given to people on “how to use the internet effectively” it would look like this…
Be Real and Be Accessible
By being real and accessible you do two things.
First you aren’t full of hype, people like honesty and they don’t like fake stuff. Sure lying can work in the short term but long term it completely fails, and here is a secret, the internet is long term. If you put it up it can stay up 4-ev-er!
cercei din aur
ceai anti adipos
gard din fier
prima fusta mini jupe
mobila de hol
masini tuns iarba
montaj sindrila bituminoasa
tratamente naturiste pentru colesterol
ordine si disciplina
ordin de recrutare
adresa inaintare registru
modele de sandale
in timp de razboi
Second the internet is used for communicating, as will all other communicating audience participation is key, people want to feel involved, relevant and important. This is why we have talk radio instead of monologue radio, American Idol instead of “listen to a famous person sing” it’s by blogging is huge and why the wall on facebook is the thing you really care about.
People don’t want to listen all the time, they want to talk back.
Here is a recent story that illustrates this perfectly
NPR has a new radio program called the Bryant Park Project (BPP) they interview regular people about unique things.
I first started following them on Twitter then started listening to their show every now and then.
They tweeted about the California ruling (which I had just blogged about) and mentioned their blog
I went to the blog and commented [right over here]
They emailed me and asked if I would do an interview
I said yes
They called and we chatted for about 10-15 minutes
I hung up
They put a few seconds on the radio[link – here it is]
NPR the BPP included me and made me feel relevant, I got chosen because I was real (a real live homeschool graduate) and I was accessible, I was on Twitter, I commented on their blog. Now I’m more likely to talk about the BPP and now I’m their friend on facebook. A win for them and a win for me, this is the internet done well.
Be Real and Be Accessible!
questions, comments, interviews, let’s talk 🙂