Want actual date on what criteria parents use when searching for education apps? Well look no further Kindertown (the educational app store for parents) has opened up and shared data from over 120,000 recent searches. Head on over and see the results. A piece of data that jumped out to me showed that language and math apps are the most searched for although the market in that category is much more competitive.
Type as a Search Criteria
- Language is the most popular subject (35%) followed by Math (34.2%)
- Pre-Reading, Number Sense, Reading, and Geometry (which includes Shapes) are the most popular categories within those subjects.
- Developers should refrain from assuming it’s a great idea to target the most popular areas. These are often (if not always) the most competitive app markets too.